X
Campaign: The tag-team release of a new limited edition Street Fighter licensed condom to reach the competitive fighting game community (FGC.)
Insight: There’s a stigma surrounding a lack of sexual activity and socialization in the competitive gaming space, the product's release would encourage open conversation about the product and socialization in the FGC.
Concept:
Combat the sex stigma.
Reach the fighting game community with ads showing Street Fighter II characters performing special moves that draw parallels to the benefits of Durex condoms.
KPI: Sales increase in limited-edition Street Fighter Durex condoms as of June-Aug 2025 at launch along with online FGC discourse among top players on social media (Twitch, YouTube, Kick, and Twitter/X.)
Extension #1 Comic-Con(doms)
Enter the ring: nerds, geeks, and freaks!
Whether you’re a martial arts master or a flying sumo wrestler, Capcom and Durex welcomes all walks of life to their interactive gaming exhibit.
Fans and visitors can buy limited edition Street Fighter condoms pre-retail launch when they visit.
(Yes. That is me cosplaying as Ryu and winning as Ryu.)
Extension #2 Spencer’s Campaign
Like Ken Masters, Spencer’s brings up the heat when it comes to the spicier side of nerd culture. At Simon Malls, Spencer’s will display limited edition Street Fighter x Durex condoms to world warriors everywhere.
Extension #3 Crunchyroll
Crunchyroll is a free anime streaming website and app with thousands of users worldwide. Anime and video game lovers have a tendency to go hand in hand, especially at large conventions. And Street Fighter is no stranger to the anime style format. Place Durex x Street Fighter ads on Crunchyroll to reach the fighting game and anime community in one place.
